Rotary Brand News - April 2025

News From National

Brand News
 
 
Ideas for strengthening Rotary's brand                                                                           April 2025
 
Making Rotary's public image a priority
 
Helping others understand who we are and how we make a difference as people of action is something all Rotary members can do. Use the tools in the improved Brand Center to help publicize the work of your club or district and share the impact you make. Making public image a priority can help expand Rotary’s reach by attracting members, volunteers, and donors and strengthening our brand. 
 
 
 
 
What's this new Rotary channel?
In mid-January, Rotary International launched a WhatsApp channel. The channel, piloting in English-only for now, allows us to post text, video, and audio updates to members, many who use WhatsApp as their preferred social media channel. Users will be able to react to posts with emojis and share or forward Rotary posts to their contacts and groups, providing a great opportunity to share our stories organically and reach new audiences.
 
Subscribe to WhatsApp channel
 
 
 
 
Rotary Youth Exchange reaches milestone
In 2025, Rotary Youth Exchange is celebrating a half-century as an official Rotary International program. Look for historical highlights, testimonials from members and volunteers, and more on the new Rotary Young Leaders Instagram page and Rotary International social channels and then share them on your club and district channels. This 50th anniversary observance is a unique opportunity to inspire future generations of volunteers and participants, promote Rotary to your community, and reach new audiences.
 
Share youth exchange social posts
 
 
Promote Rotary through events
Events are more than just ways to take action and involve members. They help you connect with the public and expand your reach. Find resources to help you plan and promote your events, including templates to create event flyers and social media posts in the Brand Center.
 
Find event resources
 
Connect to new audiences with social media
 
Build social media presence
Social media is an excellent way to keep current, past, and prospective members, donors, and friends connected to your club and to foster a sense of belonging. It’s also a great way to increase awareness of your club and its activities and to project a welcoming environment. You’ll find guidance on achieving a successful social media plan on the Brand Center.
 
Get social media tips
 
 
Course offers social media guidance
You can also find direction on effective use of social media to promote your club in the Rotary Learning Center. The “Promoting Rotary on Social Media” course helps you formulate a plan, choose the right platform, and plan and create your content.
 
Access the course
 
 
Conducting Community Assessments handbook 
Before you can tell the story of your club or district service project, you have to have a compelling and impactful story to share. Give your service projects a solid foundation by using the Conducting Community Assessments handbook to gain an understanding of the community and its needs before you begin a service project. The handbook will help you identify challenges, develop solutions, and talk about the project’s impact.
 
Get the handbook